My 12 Step SEO Masterclasses
Do you need to learn how to drive leads and sales through your website via the power of Search Engine Optimisation?
What you will learn (My 12 step SEO masterclass)
1. Introduction to search engines
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What exactly are search engines and how do they help us?
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The top three search engine players – Google, Bing & Yahoo
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Search engine’s journey of crawling and indexing
3. Search engine guidelines
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What are search engine guidelines?
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The several types of guidelines you need to consider
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What happens if I don’t conform to the guidelines?
5. Knowing your competitors
7. Understanding keyword research
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What is keyword research?
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Why is keyword research important?
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How keyword research fits into a content plan
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The diverse ways of conducting keyword research
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Helping you to create your keyword map
9. On-page optimisation
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What is on-page optimisation and why it is important
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Understanding search engine ranking factors
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What should you consider when optimising a page?
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Optimising your website for the keywords you selected
11. Brand awareness
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Why your brand awareness is important
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How to promote your brand in a positive way
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What you can do if you notice negative brand awareness
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Social media used right will make a massive difference
2. Paid search traffic vs Organic search traffic
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The difference between paid and organic search
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Pros and cons of paid search
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Pros and cons of organic search
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Which is better – paid or organic search?
4. Knowing your customers
8. On-page content
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I hear ‘content is king’ – is it?
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What do I need to know when writing content for my site?
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When should you use a redirect?
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What you need to consider before you delete a page
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Understanding duplicate content issues
10. Off-page optimisation
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What is off-page SEO?
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What are links and why they are important
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The basic science behind link building
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A discussion on the off-page SEO techniques you need to implement
"I have been following Mark Preston for a while and have attended some of his events. Mark has vast experience in SEO and digital marketing. He is also great at applying his knowledge to a specific business challenge. His training is very practical and logical. I always go back with loads of ideas and actions for improving digital marketing for my business. I highly recommend his services and definitely attend any of his training events."
"Mark's reputation is that he's the "go-to" person for SEO training. Having recently attended training with him, I can see why! Mark clearly has a vast amount of knowledge and experience, yet is able to train at all levels. I came away from the training with lots of ideas on how to improve my own website and also a much greater understanding of how SEO is today. I thoroughly recommend Mark."
"I've known Mark for a few years and, as an SEO Consultant, I can definitely vouch for Mark's tremendous knowledge and experience. I recently joined Mark on one of his SEO Training sessions which was informative and entertaining in equal measures. Instead of a boring series of PowerPoint slides, the session was highly interactive and made participants challenge how best to integrate SEO within client businesses. His new book is out soon … it should be a good read!"
Right Direction Marketing
"I heartily recommend Mark for any project that involves SEO. Mark is a top SEO professional. His SEO knowledge and solutions are enlightening, informative, and creative at the same time. Mark is easy to understand so people that do not have any SEO background learn the basics as well as the specifics. His recommendations and examples are extremely insightful, practical, and useful. I’m an experienced web designer that always optimizes the SEO on my client’s websites. However, when I attended Mark’s workshop, I not only learned a lot of new information, but it also encouraged me to think about SEO in a different way than I used to do before. This will help me to further improve the SEO of my client’s sites. Mark also provided useful tools and downloadable resources which come in very handy."
"There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can't find you online, you essentially don't exist. I went to one of Marks SEO (for beginners) training, step by step how to solve that problem through Search Engine Optimization. I've booked myself on the next course Mark is running. Well worth for level beginners to expert."
"I have known Mark now for quite some time and he is always full of words of encouragement for my business and takes a keen interest in the role blogging has played in its development. Recently, I attended one of his SEO seminars, which was run professionally, with the day tailored to the requirements of all participants. Everyone went away with actionable things to implement to drive their website up the search engine rankings and were in no doubt that they had just been taught by The Don of SEO."
"I attended one of Mark's fabulous and informative workshops where he covered the fundamentals of SEO in depth. Mark's personable style and deep understanding of SEO came across well as he answered questions from the floor with actionable responses, rather than skirting around like I've seen others do. If you're looking to learn how to improve your SEO then I'd certainly recommend giving Mark a call."
Natalie Burtonwood-Wilson
