My 12 Step SEO Masterclasses

What you will learn (My 12 step SEO masterclass)

1. Introduction to search engines

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• What exactly are search engines and how do they help us?

• The top three search engine players – Google, Bing & Yahoo

• Search engine’s journey of crawling and indexing

3. Search engine guidelines

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• What are search engine guidelines?

• The several types of guidelines you need to consider

• What happens if I don’t conform to the guidelines?

5. Knowing your competitors

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• Who are your true competitors?

• Why focusing too much on your competitors may not be the best thing

7. Understanding keyword research

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• What is keyword research?

• Why is keyword research important?

• How keyword research fits into a content plan

• The diverse ways of conducting keyword research

• Helping you to create your keyword map

9. On-page optimisation

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• What is on-page optimisation and why it is important

• Understanding search engine ranking factors

• What should you consider when optimising a page?

• Optimising your website for the keywords you selected

11. Brand awareness

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• Why your brand awareness is important

• How to promote your brand in a positive way

• What you can do if you notice negative brand awareness

• Social media used right will make a massive difference

2. Paid search traffic vs Organic search traffic

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• The difference between paid and organic search

• Pros and cons of paid search

• Pros and cons of organic search

• Which is better – paid or organic search?

4. Knowing your customers

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• Not everyone is your customer

• Target the right type of customer

6. Your website audit

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• How to perform a basic website audit

• Knowing what you need to fix

8. On-page content

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• I hear ‘content is king’ – is it?

• What do I need to know when writing content for my site?

• When should you use a redirect?

• What you need to consider before you delete a page

• Understanding duplicate content issues

10. Off-page optimisation

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• What is off-page SEO?

• What are links and why they are important

• The basic science behind link building

• A discussion on the off-page SEO techniques you need to implement

12. To-do list

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• Creating your to-do list to help push new business forward