SEO Book: The Business Side of SEO
Thinking of starting a digital marketing agency or SEO freelance business and need a little direction? My book includes solid business advice from running my own agencies over a 15 year period and loads of actionable B2B lead generation and sales tips.
"If you have to SELL your SEO services, you are doing something wrong!"
Key questions answered within my SEO book
How do you find prospects?
How do you present SEO services?
How do you close the deal?
What have you tried that doesn’t work?
How do you calculate the ROI?
What are the different revenue models?
How much should I charge?
How do you first approach a new prospect?
How do you work out the price of SEO packages?
How do you find people who value SEO enough to pay your prices?
How do you educate people so they do value it?
How do you set the right expectations?
What reaction do you get from a prospect?
How do I put a contract together?
"Getting a budget upfront from every prospect increased my lead-to-sales conversion rate to a staggering 92%"