"I'm on a personal mission to spread the truth about SEO"
I have been working within the digital marketing industry since 2001 specialising within the SEO sector and I can tell you that it has been a rollercoaster of a journey.
I've made a lot of money and also lost a lot of money due to bad business decision making, I've suffered two major mental breakdowns, and have learned a hell of a lot along the way. One thing I am, is REAL. What you see is what you get - A straight-talking SEO guy born and bred in Lancashire who is on a personal mission to make sure you do not make some of the costly mistakes I made by spreading the truth about the world of Search Engine Optimisation.
For the past 20 years, I have founded and self-grown three agencies with zero investment providing consultancy services, personally trained hundreds of professional marketers and have spoken on a few stages around the world, besides writing a best-selling book.
Fast forward to today and I work as Head of Digital at a large Group (100+) of independent businesses. Being responsible for the online growth of 100+ independent brands is much like running an agency without having any of the hassles. I am also the founder of Talk About Digital, a community of digital marketers all sharing the truth about digital.
"If all you do is follow the crowd - you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough."
Let's start with the burning question - What is SEO?
I used to speak and exhibit at many business and digital expos throughout the UK and one thing visitors always ask me is – “So, what actually is SEO?” and the people that have already heard of SEO, a lot of them say something like “Ah, SEO is where you get words to the top of the Google thingy”. I just take it for granted that anyone who owns a website would already know what SEO is but that is definitely not the case and my explanation is to help you understand how I think about SEO!
SEO or Search Engine Optimisation (to me) is a digital marketing technique used to drive people who are looking for your product or service, to your website instead of your competitors’ site when they search (on search engines such as Google, Bing, and Yahoo) for things related to what you offer. As long as the page they land on relates to what they are looking for, a percentage of these visitors will contact you or purchase your product.
I could go into a lot more detail but I don’t want to bore you. All you need to understand is, SEO done right and strategically will help your business to grow.
"If your SEO and digital marketing efforts are not driving enough of the right type of new business, something needs to change."