Mark Preston - Providing Straight-Talking SEO Since 2001
What is SEO?
I speak and exhibit at many business and digital expos throughout the UK and one thing visitors always ask me is – “So, what actually is SEO?” and the people that have already heard of SEO, a lot of them say something like “Ah, SEO is where you get words to the top of the Google thingy”. I just take it for granted that anyone who owns a website would already know what SEO is but that is definitely not the case and my explanation is to help you understand how I think about SEO!
SEO or Search Engine Optimisation (to me) is a digital marketing technique used to drive people who are looking for your product or service, to your website instead of your competitors’ site when they search (on search engines such as Google, Bing, and Yahoo) for things related to what you offer. As long as the page they land on relates to what they are looking for, a percentage of these visitors will contact you or purchase your product.
I could go into a lot more detail but I don’t want to bore you. All you need to understand is, SEO done right and strategically will help your business to grow.
"If all you do is follow the crowd - you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough."